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Dove: Followers

This video launched the Dove Self Esteem Fund "Women Who Should be Famous" program in the US and Canada.

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian MacKellar
Group Creative Director/Art Director: Todd Cornelius
Group Creative Director/Copywriter: Jamie Marcovitch
Agency Producer: Meghan Cheesbrough
Animation House: Tennant McKay
Animation Director: Hilton Tennant
Published: May 2012

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5 comments

kleenex's picture
kleenex
30110 pencils

nice...

miko1aj's picture
miko1aj
3098 pencils

i like this strategy. It's always good when commercial is something more than selling me product. So rare nowadays.

VampAd's picture
VampAd
1153 pencils

I think DOVE has some great strategists.

nimshady's picture
nimshady
57 pencils

Nice.

lucyset's picture
lucyset
238 pencils

Brilliant as usual from Dove

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