Advertisement

Like hunting

Agency: 
Published/Aired: 
March 2013
Description: 

We decided to turn the campaign idea “good intentions don’t save lives” on its head and make people’s intentions count for once. Through a Facebook-app people create a post asking their friends for likes and donate 1 kroner to Doctors without Borders for each like they get. Each collection runs for 48 hours and only likes from your own Facebook-friends count. By setting a maximum amount you can make sure not to go bankrupt – or decide to donate more if your friends are too slow. At the end of each donation people can post a picture saying thank you to all the friends who helped them donate. The donation solution – which is actually now a permanent solution – is still running. So what are you waiting for? Sign up and turn your friends’ likes into donations! www.msf.dk/likes

Advertising Agency: Konstellation, Copenhagen, Denmark
Digital producer: Christina Krog Madsen
Creative Director: Thomas Pries
Prototyping: Kristian Rix
Design: Michael Victor-Hansen
Programming: Rasmus Schlünsen, Mads Sülau Jørgensen
Client Services Director: Nicolai Elmqvist

Comments (3)

Log in or register to post comments

Highest Rated

lucyset's picture
lucyset
Activity Score 230

Nice idea!

kleenex's picture
kleenex
Activity Score 43473

Not bad at all.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

hmmmm

Love creating ads..

lucyset's picture
lucyset
Activity Score 230

Nice idea!

Advertisement