PRESENTSFashion

Diesel: Kittens and Babies

URL: http://kittensandbabies.com/

Yes. It's sooo lame to watch kitten & baby videos. Yes. It's sooo lame to share them. But we love it. And now, you can win jeans & gifts from DIESEL by watching these stupid stuff. We know, it's hard to understand but: BE STUPID! JeansLab, as Turkey distributor of DIESEL, just started a new campaign for DIESEL's last tagline: Be Stupid! Go to kittensandbabies.com, connect with your Facebook account. Now your IQ is 200 points just like everybody else. Watch a kitten video. "Ohhh my gosssshhhh it's sooo cuuuuute!!!" and now your IQ is 199. Share it -thankz babe- and your IQ is 190. Comment it -"chubby cute pawzzz" and your IQ is 189.

Advertising agency: BIG/WDO LAB, Turkey
Creative Group Head: Taylan Yapıcı
Creative Director: H. Öner Şahin
Creative Group Head: Taylan
Creatives: Taylan Yapıcı, Sevkan Arıburnu, Gizem Göker, Eylül Dalgalı, Gökhan Düz
Strategy / Social Media: Beybin Esen
Development: Madde 22

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6 comments

Blashyrkh's picture
Blashyrkh
32701 pencils

I hate spammy crap that have to be liked before continuing.

SocialStuff's picture
SocialStuff
5 pencils

You don't have to like. There's a X button or click anywhere on the website.

SocialStuff's picture
SocialStuff
5 pencils

Terms and Conditions:

Özlenir Giyim and BIG/ WDO LAB decline liability regarding possible IQ problems that may occur due to participation to the campaign.

LOL!

deecher's picture
deecher
12 pencils

Complex!

Temple's picture
Temple
10255 pencils

Decent.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think it's pretty awesome, cause for fashion it's hard to find relevance online. This did it well. I'm not sure about how well it works though, but that's another thing.

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