Interactive Music Video Catalogue

March 2010
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Blurring the line between music promo and online style catalogue, the latest offering from Stink Digital takes Diesel’s Be Stupid manifesto to the web with an interactive fashion-forward look at the label’s new Spring/Summer collection. Commissioned by Anomaly London and hosted at, the film doubles as the debut video for breaking musical talent Josep Xorto, featuring the singer’s forthcoming track A Hundred Lovers.

Advertising Agency: Anomaly, London, UK
Executive Creative Director: Mat Jerrett
Creative Director: Anomaly
Producer: Anomaly
Production Company: Stink Digital
Director: Arno Salters
Executive Producer: Mark Pytlik
Film Producer: Hera King
DoP: Will Bex
Art Director: James Hatt
Editor: Paul Hardcastle @ Trim
Production Manager: Jane Shackleton
Production Assistant: Simon Sanderson, Jess Fletcher
Post Production: Envy, London
Interactive Producers: Adam McNichol, Emma Rhys, Linda Essen-Moller
Lead Developer: Ian McGregor
Key Developers: Ozay Olkan, Zenon Olenski
Design: Tom Jennings
Music: Josep - A Hundred Lovers

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Paul Hardcastle
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Just wanted to say .... this was designed as a piece to work foremost as an online catalogue ... when you watch on the diesel site u can put your mouse cursor over any item of clothing and purchase it. Alternately over any of the dancers who were a mix bag of all sorts where you receive a link to myspace/facebook/blog pages.