Diesel: Interactive Music Video Catalogue

Blurring the line between music promo and online style catalogue, the latest offering from Stink Digital takes Diesel’s Be Stupid manifesto to the web with an interactive fashion-forward look at the label’s new Spring/Summer collection. Commissioned by Anomaly London and hosted at, the film doubles as the debut video for breaking musical talent Josep Xorto, featuring the singer’s forthcoming track A Hundred Lovers.

Advertising Agency: Anomaly, London, UK
Executive Creative Director: Mat Jerrett
Creative Director: Anomaly
Producer: Anomaly
Production Company: Stink Digital
Director: Arno Salters
Executive Producer: Mark Pytlik
Film Producer: Hera King
DoP: Will Bex
Art Director: James Hatt
Editor: Paul Hardcastle @ Trim
Production Manager: Jane Shackleton
Production Assistant: Simon Sanderson, Jess Fletcher
Post Production: Envy, London
Interactive Producers: Adam McNichol, Emma Rhys, Linda Essen-Moller
Lead Developer: Ian McGregor
Key Developers: Ozay Olkan, Zenon Olenski
Design: Tom Jennings
Music: Josep - A Hundred Lovers

Related videos by Shutterstock


adamr's picture
98 pencils

i woudl expected more from diesel

adamr's picture
98 pencils

i would expected more from diesel

pez's picture
1733 pencils

i think it's ok... like the art direction and clothes... maybe it could be funnier, but is not bad...

Adaddicted's picture
3435 pencils



sirvan's picture
29870 pencils

I don't think it's trying to be funny. It's just hipster dancing. Which isn't really dancing. Hmmm. I don't really know what to make of this. I want to like it, but it's pretty boring, actually.


"I love some things, and don't love some other things."

xcreativity's picture
2374 pencils

it's ok.. not amazing

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Quinner's picture
48 pencils

spellbinding. It really carried me away. Nice one.

Paul Hardcastle's picture
Paul Hardcastle
18 pencils


Just wanted to say .... this was designed as a piece to work foremost as an online catalogue ... when you watch on the diesel site u can put your mouse cursor over any item of clothing and purchase it. Alternately over any of the dancers who were a mix bag of all sorts where you receive a link to myspace/facebook/blog pages.

Log in or register to post comments