August 2012


New media technology has made citizen journalism more prevalent worldwide. Citizens are often reporting breaking news faster than traditional media reporters. To mark the anniversary of the 79 A.D. eruption of Mount Vesuvius and promote the Denver Museum of Nature & Science’s upcoming exhibition, A Day in Pompeii, Carmichael Lynch launched a social media campaign and website that allowed people around the world to experience the last 24 hours of the ancient city of Pompeii.

Digital advertisment created by Carmichael Lynch, United States for Denver Museum of Nature & Science, within the category: Recreation, Leisure.

Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Associate Creative Director: Ellie Anderson
Art Director: Noah Carlstrom
Director of Interactive Production: Peter Albrycht
Director of Integrated Production: Joe Grundhoefer
Interactive Producer: Mike Johnston
Senior Developer: Todd Flom
Developers: Matt Stanton, Joseph Bayer
Tech Lead: Shawn Wickam
QA Manager: Jeff Man
QA Analyst: Shaun Zimmerman
Designer: Andy Lund
Communications / Marketing Manager: Maria Hileman
Web coordinator: Tara Hubner / DMNS

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