Dempster's Zero Bread: Zero Inhibitions

With zero added fat or sugar, Dempster’s Zero is the “Feel Sexy” bread, the newest addition to Dempster’s line of “Feel Good” bread. So we gave users the chance to star in their own 30,000+ word (over 135 pages in total) personalized romance novel, entitled “Zero Inhibitions”.

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Andrew Simon
Group Creative Directors: Brian Murray, Sean Ganann
Art Directors: Sean Ganann, Jonathan Armstrong
Copywriter: Brian Murray
Digital Designer: Joel Lee
Development Team: Patrick Lee, Dominic Garaci, Ali Asim
Account Director: Kristin Vektaris
Account Supervisor: Filipe Da Luz
Account Executive: Danielle Shedletzky
Agency Producer: Kasia Zeniuk
Director: Ante Kovac / Revolver Films
Producer: Richard Curetin
Editors: Dave De Carlo, Drew Stevenson / Rooster Post
Colour: Fort York Post
Sound: Vapor

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MacMonkey's picture
243 pencils

Very funny. The target will love this. I haven't seen a full customizable novel before.

Austin Video Production's picture
Austin Video Pr...
668 pencils

Clever idea. I was hoping for a little funnier pay off. But still entertaining.

sacrilegend's picture
1734 pencils

Agreed. Great idea, but a tiny bit dull in its presentation. Hope they get a lot of engagement, though.

Martin777's picture
310 pencils

i bet this will get the point.

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