DIY sandwich

September 2013
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Research shows that men don’t make sandwiches, they build them. And they do so with a sense of pride and craftsmanship, no different than a skilled tradesman. With this in mind we created the DIY Sandwich campaign, a spoof on the ever so popular (and tacky) DIY renovation shows. We housed the video on a slick and responsive microsite ( and there’s even a contest on Instagram where all you have to do is build your own epic sandwich, take a pic of it, and hashtag it with #DIYSANDICH for a tasty $4000.

Advertising Agency: Cundari, Toronto, Canada
Art Director: Jason Lee
Copywriter: Francesco Grandi
Group Creative Directors: Mike Sipley, Cory Eisentraut
Chief Creative Officer: Andrew Simon
Agency Producer: Kasia Zeniuk
Director: Aleysa Young / Untitled Films
Editor: Chris Parkins / Rooster
Sound: Eggplant
Group Account Director: Kristen Vekteris
Account Supervisor: Filipe Da Luz
Account Coordinator: Henry Goodman

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