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Dempster's: DIY sandwich

Research shows that men don’t make sandwiches, they build them. And they do so with a sense of pride and craftsmanship, no different than a skilled tradesman. With this in mind we created the DIY Sandwich campaign, a spoof on the ever so popular (and tacky) DIY renovation shows. We housed the video on a slick and responsive microsite (DIYSandwich.ca) and there’s even a contest on Instagram where all you have to do is build your own epic sandwich, take a pic of it, and hashtag it with #DIYSANDICH for a tasty $4000.

Advertising Agency: Cundari, Toronto, Canada
Art Director: Jason Lee
Copywriter: Francesco Grandi
Group Creative Directors: Mike Sipley, Cory Eisentraut
Chief Creative Officer: Andrew Simon
Agency Producer: Kasia Zeniuk
Director: Aleysa Young / Untitled Films
Editor: Chris Parkins / Rooster
Sound: Eggplant
Group Account Director: Kristen Vekteris
Account Supervisor: Filipe Da Luz
Account Coordinator: Henry Goodman
Published: September 2013

7 comments

ahrimanpob's picture
ahrimanpob
94 pencils

Hahahaha! I totally agree with the insight, great idea. And the assistant is quite easy on the eyes. The whole thing is well rounded.

kleenex's picture
kleenex
29454 pencils

hahhahhahah loved it.

new_Ogilvy's picture
new_Ogilvy
112 pencils

funny!

peshawa.sofy's picture
peshawa.sofy
145 pencils

Funny but not yummy

adri10288's picture
adri10288
337 pencils

Amazing insight. Now whenever I make a sandwich, I'm gonna picture doing it DIY style. Script was funny, but the execution (filming) wasn't perfect. Should've looked more delicious.

alexmancan101's picture
alexmancan101
42 pencils

h

alexmancan101's picture
alexmancan101
42 pencils

I thought Cundari was suppose to do good ads? Guess not.

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