Play through

March 2016

Dell Play Through™ – Golf the City


Dell Play Through was created to kick off Dell’s sponsorship of the Match Play golf tournament, held March 23–27 in Austin. The game lets players explore the city through a nine-hole golf course, laid out to include some of its landmarks: the Paramount Theater, Franklin BBQ, and the Texas State Capitol. The first hole even winds up on the steps of the Driskill Hotel (where, presumably, it’s easier to get a drink than in the real one). The game takes the player through the city with a virtual street view that includes not just the famous spots, but every building that lines the course. The course includes holes with names like “Stay Classy, Austin,” and “Keep Hole 5 Weird.”

Global Client Leader, Strategic Planning: Joe Rivas

Executive Director of Integrated Production: Greg Lotus

Digital advertisment created by Y&R, United States for Dell, within the category: Electronics, Technology.

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Global Executive Creative Director: Christian Carl
Creative Director / Copywriter: Mike Spiegel
Creative Director / Art Director: Cynthia Wang
Strategy Director, Planning: Jenna Rounds
Brand Planner, Account Manager: Elizabeth Chabot
Head of Design: Hamish McArthur
Associate Design Director: Jason Borzouyeh
Director of Interactive Activation: Catherine Patterson
Executive Integrated EP: Sam Cernichiari
Assistant Producer: Brittany Hager
Director of Marketing: Diana Melton
Assistant Account Executive: George Rainaldi
Director Creative Technology: Craig Elimeliah / VML
Senior Development Engineer: Josh Wolf
Senior Project Manager: Andrea Rey
Production Company: MediaMonks
Strategic partner: Foursquare
Head of Marketing Partnerships: Justin Breton
Chief Marketing Officer: Kinjil Mathur
Course Architect and Golf Pro: Matt Ginella

Comments (4)

Log in or register to post comments

Highest Rated

sadunf's picture
Activity Score 15


halaby87's picture
Activity Score 9585


BAdsoftheworld's picture
Activity Score 3519

Nice way to present an app.

kleenex's picture
Activity Score 45966

interesting idea,.

sadunf's picture
Activity Score 15