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Danish Cancer Society: Bear trap

Advertising Agency: Halbye Kaag, JWT
Creative Director: Carsten Kaag
Art Director: William Stahl
Copywriter: Anne-Marie Mygind
Photographer: Thomas A.
Producers: Mette Stuhr & Rasmus Sanko
Director: William Stahl
Aired: November 2007

40 comments

Dozer's picture
Dozer
149 pencils

lol, nice ad!!

kuteev's picture
kuteev
24 pencils

LoL :—)

jimchristianx's picture
jimchristianx
116 pencils

what the fuck was that

hhok99's picture
hhok99
13 pencils

lol. long but good pay off.

djakuza's picture
djakuza
517 pencils

shooocking! nice :)

thirty6chambers's picture
thirty6chambers
1464 pencils

tanning can kill you so let's show a tanning bed LITERALLY killing you.... WTF?

Kateter's picture
Kateter
2029 pencils

one and a half minute for something stupid that could be shown in 15 seconds?

Ad_Man's picture
Ad_Man
828 pencils

and you didn't enjoy the other minute fifteen ?
you can make a movie out of this idea... jo jo jo!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

DwayneTucker's picture
DwayneTucker
54 pencils

I agree with you. It will work better short.

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

Charlie Pratt's picture
Charlie Pratt
427 pencils

This is phenomenal! Scared the crap out of me. Still laughing.

http://www.charlieprattdesign.com

wildbore's picture
wildbore
749 pencils

nice!

tonytran3065's picture
tonytran3065
4 pencils

haha, thats funny

Frits Harkema's picture
Frits Harkema
713 pencils

Tanning with underwear on? This is stupid!

jowlis's picture
jowlis
8 pencils

she didn't make to take her underwear off :D
funny as hell!!! :D

getconnected2001's picture
getconnected2001
989 pencils

Hahaha Nice :)

LTFournier's picture
LTFournier
64 pencils

lame

jszczepaniak's picture
jszczepaniak
30 pencils

Hurray! Scare-tactics legitimized by an ends-justifies-the-means mindset!

Anurag Sahu's picture
Anurag Sahu
102 pencils

Lacking positive approach... and this ad also falls in the wdf category ? Looked like the ad for a tanning machine which wouldn't fall...

beesting's picture
beesting
220 pencils

scary !!!!!!!!!!!!!!!!!!!

Wordnerd's picture
Wordnerd
6662 pencils

bad taste.

enzo.doc's picture
enzo.doc
73 pencils

nice... the model, i mean!

martin N's picture
martin N
6 pencils

She's a Danish tv personality/model - her name is Mascha Vang

Heads's picture
Heads
194 pencils

It's the sense of humour for 14-year-old kids.
Sorry 2/10.

the-martinez's picture
the-martinez
30 pencils

Very stupid and not compelling ad.
0/10

fen1x's picture
fen1x
471 pencils

What is wrong with this world today?

Hector San's picture
Hector San
15 pencils

I don’t consider this a creative ad. It’s just a nice model and a shocking end.
My question is, if I got the message, and I’m going to remember it for a long time. Is it a bad ad?

daydream's picture
daydream
21 pencils

whoa

plnnr's picture
plnnr
37 pencils

its a copy of a famous viral video from youtube,

CGilb09's picture
CGilb09
572 pencils

I think what's more interesting about this is the fact that there are clients now advertising against tanning beds. I always figured that would be the next to come after tobacco.

Tweet tweet: @ThisAbility

jowlis's picture
jowlis
8 pencils

I've seen this on youtube before, only I never thought it's a cancer society's ad... Although it makes sense..

angelbuer's picture
angelbuer
12 pencils

Terrible ad--repulsive tactic--no sale-- remember the basics—shock therapy only works on those needing a lobotomy--target audiences will be insulted not enlightened—after all look at what you just told them about what you think of them—convince them don’t convict them! --Don't indict them-- Inspire them!

aadi's picture
aadi
230 pencils

WTF...
Very powerful...

bluesprint's picture
bluesprint
44 pencils

that is some serious dumb shit

Guest commenter's picture
Guest commenter

lol wow i love this!

Guest's picture
Guest

wow this really was bad

ArtDirectThis1's picture
ArtDirectThis1
6 pencils

Sweeet. I certainly get the point. Total guy ad though..I had no idea guys were big on tanning.

ArtDirectThis1's picture
ArtDirectThis1
6 pencils

Sweeet. I certainly get the point. Total guy ad though..I had no idea guys were big on tanning.

Brainchild Theories's picture
Brainchild Theories
74 pencils

wayyyyyyyyyyy tooooooooooooo long! I see the ones who love this are lovin it for an entirely different reason :) and now I'm terrified of tanning beds.

Temple's picture
Temple
10117 pencils

Still crap after all those years.

Memetic's picture
Memetic
150 pencils

That's dumb. It's like showing a F1 car with Lucky Strike branding having a crash and saying "Cigarettes can kill you"

Just lame on every level.

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