Danish Cancer Society: Bear trap

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Advertising Agency: Halbye Kaag, JWT
Creative Director: Carsten Kaag
Art Director: Søren Lund, Andre P. Tingberg, William Stahl
Copywriter: Anne-Marie Mygind
Photographer: Thomas A.
Producers: Mette Stuhr & Rasmus Sanko
Director: William Stahl
Aired: November 2007

Your rating: None Average: 4.6 (17 votes)

Comments

Dozer's picture
Submitted by Dozer on Sat, 2008-07-19 12:01.

lol, nice ad!!

kuteev's picture
Submitted by kuteev on Sat, 2008-07-19 12:06.

LoL :—)

Submitted by jimchristianx on Sat, 2008-07-19 12:12.

what the fuck was that

Submitted by 0nurb on Sat, 2008-07-19 12:41.

What? :o
____________
Read and write a comment Ad(dicted)

Submitted by hhok99 on Sat, 2008-07-19 12:57.

lol. long but good pay off.

Submitted by djakuza on Sat, 2008-07-19 13:04.

shooocking! nice :)

thirty6chambers's picture
Submitted by thirty6chambers on Sat, 2008-07-19 14:03.

tanning can kill you so let's show a tanning bed LITERALLY killing you.... WTF?

Submitted by Kateter on Sat, 2008-07-19 14:13.

one and a half minute for something stupid that could be shown in 15 seconds?

Submitted by pablito_el_del_... on Sat, 2008-07-19 14:46.

and you didn't enjoy the other minute fifteen ?
you can make a movie out of this idea... jo jo jo!

PicBloom's picture
Submitted by PicBloom on Sat, 2008-07-19 15:26.

I agree with you. It will work better short.

Charlie Pratt's picture
Submitted by Charlie Pratt on Sat, 2008-07-19 23:09.

This is phenomenal! Scared the crap out of me. Still laughing.

http://www.charlieprattdesign.com

wildbore's picture
Submitted by wildbore on Sun, 2008-07-20 02:03.

nice!

Submitted by tonytran3065 on Sun, 2008-07-20 09:59.

haha, thats funny

Submitted by Frits Harkema on Sun, 2008-07-20 10:26.

Tanning with underwear on? This is stupid!

Submitted by jowlis on Thu, 2008-07-24 07:17.

she didn't make to take her underwear off :D
funny as hell!!! :D

Submitted by getconnected2001 on Sun, 2008-07-20 14:59.

Hahaha Nice :)
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http://indianadsblog.blogspot.com/
Indian Ads Update

Submitted by LTFournier on Sun, 2008-07-20 21:54.

lame

Submitted by jszczepaniak on Mon, 2008-07-21 01:05.

Hurray! Scare-tactics legitimized by an ends-justifies-the-means mindset!

Submitted by Anurag Sahu on Mon, 2008-07-21 01:37.

Lacking positive approach... and this ad also falls in the wdf category ? Looked like the ad for a tanning machine which wouldn't fall...

Submitted by beesting on Mon, 2008-07-21 01:44.

scary !!!!!!!!!!!!!!!!!!!

abhishake.das's picture
Submitted by abhishake.das on Mon, 2008-07-21 02:17.

I feel someone saw Final Destination recently... :)

Submitted by Wordnerd on Mon, 2008-07-21 03:30.

bad taste.

Submitted by enzo.doc on Mon, 2008-07-21 03:42.

nice... the model, i mean!

Submitted by Heads on Mon, 2008-07-21 03:42.

It's the sense of humour for 14-year-old kids.
Sorry 2/10.

_____

contact_heads@web.de
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Submitted by the-martinez on Mon, 2008-07-21 04:15.

Very stupid and not compelling ad.
0/10

Submitted by fen1x on Mon, 2008-07-21 04:28.

What is wrong with this world today?

Submitted by Hector San on Mon, 2008-07-21 15:45.

I don’t consider this a creative ad. It’s just a nice model and a shocking end.
My question is, if I got the message, and I’m going to remember it for a long time. Is it a bad ad?

Submitted by daydream on Tue, 2008-07-22 08:02.

whoa

Submitted by plnnr on Tue, 2008-07-22 22:09.

its a copy of a famous viral video from youtube,

Submitted by CGilb09 on Wed, 2008-07-23 13:48.

I think what's more interesting about this is the fact that there are clients now advertising against tanning beds. I always figured that would be the next to come after tobacco.

Submitted by jowlis on Thu, 2008-07-24 07:20.

I've seen this on youtube before, only I never thought it's a cancer society's ad... Although it makes sense..

angelbuer's picture
Submitted by angelbuer on Sun, 2008-08-03 01:21.

Terrible ad--repulsive tactic--no sale-- remember the basics—shock therapy only works on those needing a lobotomy--target audiences will be insulted not enlightened—after all look at what you just told them about what you think of them—convince them don’t convict them! --Don't indict them-- Inspire them!

peachy's picture
Submitted by peachy on Sat, 2008-08-09 23:39.

The American Cancer Society could use a version of this!
Yeah, there is no amount of money that would get me to list tanning coupons on my site.

http://peachycoupons.com

Submitted by aadi on Thu, 2008-08-14 01:07.

WTF...
Very powerful...