Danish Cancer Society: Bear trap

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Advertising Agency: Halbye Kaag, JWT
Creative Director: Carsten Kaag
Art Director: Søren Lund, Andre P. Tingberg, William Stahl
Copywriter: Anne-Marie Mygind
Photographer: Thomas A.
Producers: Mette Stuhr & Rasmus Sanko
Director: William Stahl
Aired: November 2007

Your rating: None Average: 4.6 (17 votes)

Comments

Dozer's picture

lol, nice ad!!

kuteev's picture

LoL :—)

what the fuck was that

What? :o
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Read and write a comment Ad(dicted)

lol. long but good pay off.

shooocking! nice :)

thirty6chambers's picture

tanning can kill you so let's show a tanning bed LITERALLY killing you.... WTF?

one and a half minute for something stupid that could be shown in 15 seconds?

and you didn't enjoy the other minute fifteen ?
you can make a movie out of this idea... jo jo jo!

PicBloom's picture

I agree with you. It will work better short.

Charlie Pratt's picture

This is phenomenal! Scared the crap out of me. Still laughing.

http://www.charlieprattdesign.com

wildbore's picture

nice!

haha, thats funny

Tanning with underwear on? This is stupid!

she didn't make to take her underwear off :D
funny as hell!!! :D

Hahaha Nice :)
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lame

Hurray! Scare-tactics legitimized by an ends-justifies-the-means mindset!

Lacking positive approach... and this ad also falls in the wdf category ? Looked like the ad for a tanning machine which wouldn't fall...

scary !!!!!!!!!!!!!!!!!!!

abhishake.das's picture

I feel someone saw Final Destination recently... :)

bad taste.

nice... the model, i mean!

It's the sense of humour for 14-year-old kids.
Sorry 2/10.

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contact_heads@web.de
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Very stupid and not compelling ad.
0/10

What is wrong with this world today?

I don’t consider this a creative ad. It’s just a nice model and a shocking end.
My question is, if I got the message, and I’m going to remember it for a long time. Is it a bad ad?

whoa

its a copy of a famous viral video from youtube,

I think what's more interesting about this is the fact that there are clients now advertising against tanning beds. I always figured that would be the next to come after tobacco.

I've seen this on youtube before, only I never thought it's a cancer society's ad... Although it makes sense..

angelbuer's picture

Terrible ad--repulsive tactic--no sale-- remember the basics—shock therapy only works on those needing a lobotomy--target audiences will be insulted not enlightened—after all look at what you just told them about what you think of them—convince them don’t convict them! --Don't indict them-- Inspire them!

peachy's picture

The American Cancer Society could use a version of this!
Yeah, there is no amount of money that would get me to list tanning coupons on my site.

http://peachycoupons.com

WTF...
Very powerful...