Danish Cancer Society: Bear trap
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Advertising Agency: Halbye Kaag, JWT
Creative Director: Carsten Kaag
Art Director: William Stahl
Copywriter: Anne-Marie Mygind
Photographer: Thomas A.
Producers: Mette Stuhr & Rasmus Sanko
Director: William Stahl
Aired: November 2007
41 Comments
lol, nice ad!!
LoL :—)
what the fuck was that
lol. long but good pay off.
shooocking! nice :)
tanning can kill you so let's show a tanning bed LITERALLY killing you.... WTF?
one and a half minute for something stupid that could be shown in 15 seconds?
and you didn't enjoy the other minute fifteen ?
you can make a movie out of this idea... jo jo jo!
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
I agree with you. It will work better short.
"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.
This is phenomenal! Scared the crap out of me. Still laughing.
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nice!
haha, thats funny
Tanning with underwear on? This is stupid!
she didn't make to take her underwear off :D
funny as hell!!! :D
Hahaha Nice :)
lame
Hurray! Scare-tactics legitimized by an ends-justifies-the-means mindset!
www.2tallcreative.com
Lacking positive approach... and this ad also falls in the wdf category ? Looked like the ad for a tanning machine which wouldn't fall...
scary !!!!!!!!!!!!!!!!!!!
keep the good work rolling!!!
I feel someone saw Final Destination recently... :)
life's got just one figure of speech.....irony!
bad taste.
nice... the model, i mean!
She's a Danish tv personality/model - her name is Mascha Vang
It's the sense of humour for 14-year-old kids.
Sorry 2/10.
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Very stupid and not compelling ad.
0/10
What is wrong with this world today?
I don’t consider this a creative ad. It’s just a nice model and a shocking end.
My question is, if I got the message, and I’m going to remember it for a long time. Is it a bad ad?
whoa
its a copy of a famous viral video from youtube,
I think what's more interesting about this is the fact that there are clients now advertising against tanning beds. I always figured that would be the next to come after tobacco.
Tweet tweet: @ThisAbility
I've seen this on youtube before, only I never thought it's a cancer society's ad... Although it makes sense..
Terrible ad--repulsive tactic--no sale-- remember the basics—shock therapy only works on those needing a lobotomy--target audiences will be insulted not enlightened—after all look at what you just told them about what you think of them—convince them don’t convict them! --Don't indict them-- Inspire them!
The American Cancer Society could use a version of this!
Yeah, there is no amount of money that would get me to list tanning coupons on my site.
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WTF...
Very powerful...
that is some serious dumb shit
lol wow i love this!
wow this really was bad
Sweeet. I certainly get the point. Total guy ad though..I had no idea guys were big on tanning.
Sweeet. I certainly get the point. Total guy ad though..I had no idea guys were big on tanning.
wayyyyyyyyyyy tooooooooooooo long! I see the ones who love this are lovin it for an entirely different reason :) and now I'm terrified of tanning beds.
Still crap after all those years.