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Danish Cancer Society: Bear trap

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Your rating: None Average: 4.6 (25 votes)

Advertising Agency: Halbye Kaag, JWT
Creative Director: Carsten Kaag
Art Director: Søren Lund, Andre P. Tingberg, William Stahl
Copywriter: Anne-Marie Mygind
Photographer: Thomas A.
Producers: Mette Stuhr & Rasmus Sanko
Director: William Stahl
Aired: November 2007

Comments

Dozer's picture 149 pencils

lol, nice ad!!

kuteev's picture 22 pencils

LoL :—)

jimchristianx's picture 116 pencils

what the fuck was that

0nurb's picture 631 pencils

What? :o
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hhok99's picture 13 pencils

lol. long but good pay off.

djakuza's picture 521 pencils

shooocking! nice :)

thirty6chambers's picture 1468 pencils

tanning can kill you so let's show a tanning bed LITERALLY killing you.... WTF?

Kateter's picture 1816 pencils

one and a half minute for something stupid that could be shown in 15 seconds?

Ad_Man's picture 816 pencils

and you didn't enjoy the other minute fifteen ?
you can make a movie out of this idea... jo jo jo!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

PicBloom's picture 36 pencils

I agree with you. It will work better short.

Timely Quality Modern Designs.

Charlie Pratt's picture 427 pencils

This is phenomenal! Scared the crap out of me. Still laughing.

http://www.charlieprattdesign.com

wildbore's picture 602 pencils

nice!

tonytran3065's picture 4 pencils

haha, thats funny

Frits Harkema's picture 713 pencils

Tanning with underwear on? This is stupid!

jowlis's picture 8 pencils

she didn't make to take her underwear off :D
funny as hell!!! :D

getconnected2001's picture 992 pencils

Hahaha Nice :)

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LTFournier's picture 64 pencils

lame

jszczepaniak's picture 32 pencils

Hurray! Scare-tactics legitimized by an ends-justifies-the-means mindset!

Anurag Sahu's picture 102 pencils

Lacking positive approach... and this ad also falls in the wdf category ? Looked like the ad for a tanning machine which wouldn't fall...

beesting's picture 218 pencils

scary !!!!!!!!!!!!!!!!!!!

keep the good work rolling!!!

abhishake.das's picture 254 pencils

I feel someone saw Final Destination recently... :)

life's got just one figure of speech.....irony!

Wordnerd's picture 5288 pencils

bad taste.

enzo.doc's picture 73 pencils

nice... the model, i mean!

Heads's picture 194 pencils

It's the sense of humour for 14-year-old kids.
Sorry 2/10.

the-martinez's picture 30 pencils

Very stupid and not compelling ad.
0/10

fen1x's picture 473 pencils

What is wrong with this world today?

Hector San's picture 15 pencils

I don’t consider this a creative ad. It’s just a nice model and a shocking end.
My question is, if I got the message, and I’m going to remember it for a long time. Is it a bad ad?

daydream's picture 21 pencils

whoa

plnnr's picture 37 pencils

its a copy of a famous viral video from youtube,

CGilb09's picture 487 pencils

I think what's more interesting about this is the fact that there are clients now advertising against tanning beds. I always figured that would be the next to come after tobacco.

Junior Copywriter blood thirsty for work. Will remove fangs for interview.

www.ChristopherDGilbert.com

jowlis's picture 8 pencils

I've seen this on youtube before, only I never thought it's a cancer society's ad... Although it makes sense..

angelbuer's picture 12 pencils

Terrible ad--repulsive tactic--no sale-- remember the basics—shock therapy only works on those needing a lobotomy--target audiences will be insulted not enlightened—after all look at what you just told them about what you think of them—convince them don’t convict them! --Don't indict them-- Inspire them!

peachy's picture 8 pencils

The American Cancer Society could use a version of this!
Yeah, there is no amount of money that would get me to list tanning coupons on my site.

http://peachycoupons.com

aadi's picture 230 pencils

WTF...
Very powerful...

bluesprint's picture 44 pencils

that is some serious dumb shit

Guest commenter's picture

lol wow i love this!

Guest's picture

wow this really was bad

ArtDirectThis1's picture 6 pencils

Sweeet. I certainly get the point. Total guy ad though..I had no idea guys were big on tanning.

ArtDirectThis1's picture 6 pencils

Sweeet. I certainly get the point. Total guy ad though..I had no idea guys were big on tanning.

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