Dagens Industri: A fantastic case - the future of advertising
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Directors: Henric Almquist, Patrik Reuterskiöld, Max Hansson
Copywriter: Martin Johansen
Additional credits: Lina Wätte, Maria Jonsson, Peter Fellman, Erik Lennmark, Oskar Skott, Daniel Åhlman, Mattias Karlsson
Published: April 2010
10 Comments
i was going Whaaat... The... and before i could finish that thought the twist came and i smiled
Lol... at first I thought "wow... another one of these tricked out award-show videos for a lackluster idea!"
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"I love some things, and don't love some other things."
Refreshing in many ways.
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"I love some things, and don't love some other things."
hits the target
lol
nice. so glad someone said this.
I love Dugens Industri's campaigns. This one cracked me up!
Good one!
Perfect (although I doubt the results of the print ad campaign w/o Web or SS presence.)
Wow! Now that's what i call a nice anti-campaign :D
Excellent.