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Dagens Industri: A fantastic case - the future of advertising

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Directors: Henric Almquist, Patrik Reuterskiöld, Max Hansson
Copywriter: Martin Johansen
Additional credits: Lina Wätte, Maria Jonsson, Peter Fellman, Erik Lennmark, Oskar Skott, Daniel Åhlman, Mattias Karlsson
Published: April 2010

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10 comments

dangerdude's picture
dangerdude
58 pencils

i was going Whaaat... The... and before i could finish that thought the twist came and i smiled

sirvan's picture
sirvan
29870 pencils

Lol... at first I thought "wow... another one of these tricked out award-show videos for a lackluster idea!"

+++

"I love some things, and don't love some other things."

sirvan's picture
sirvan
29870 pencils

Refreshing in many ways.

+++

"I love some things, and don't love some other things."

Paloma's picture
Paloma
527 pencils

hits the target
lol

TimWhite's picture
TimWhite
6 pencils

nice. so glad someone said this.

atb2005's picture
atb2005
13567 pencils

I love Dugens Industri's campaigns. This one cracked me up!

Prime83's picture
Prime83
497 pencils

Good one!

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Perfect (although I doubt the results of the print ad campaign w/o Web or SS presence.)

Guest's picture
Guest

Wow! Now that's what i call a nice anti-campaign :D

Temple's picture
Temple
9869 pencils

Excellent.

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