Dacia: Cheap Pick-up Lines

URL: http://apps.facebook.com/dacia-pickup/

WW\TBWA in Stockholm and low-price car manufacturer Dacia (owned by Renault) launched a Facebook app with cheap pick-up lines just in time for Valentine’s Day, giving people the chance to hit on friends in a cheap and cheesy way, while stating; ”This cheap pick-up line was brought to you by Dacia Logan Pick-Up, the cheapest pick-up on the market.”

Advertising Agency: WW\TBWA Stockholm, Sweden
Art Director: Alexander Fredlund
Copywriters: Kalle Widgren, Johannes Ivarsson
Account Director: Tina Thornander
Account Manager: Sara Böttiger
Graphic Design: Ingrid Wallmark Hjerpe
Developers: Dallas Sthlm, Noc Webbyrå
Web Director: Måns Ulvestam
Published: February 2011

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NataliaLima's picture
1380 pencils

Ok, so is low price w low quality, that what u saying?

welsh523's picture
150 pencils

I really like the obvious pun but I would like to see different copy. It does seem to imply that the truck is cheap; possibly in a negative way. Perhaps, Dacia is a joke in Swedish culture the way Hyudai use to be in American culture. If that were true, that would just mean that Dacia will have to launch a crazy awesome ad campaign during the Super Bowl (or soccer equivalent) to start countering public opinion.

Lazarus's picture
1490 pencils

Cheap pick-up. Pretty simple. Like it.

copycopycopy's picture
148 pencils

nice connection of the concept

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