Cutwater: Kissmas Party


Cutwater has decided to merge their holiday party and Christmas cards. The result? CutwaterKissmas Party – a fun way to spread some holiday cheer among clients and friends. The site brings the idea of virtual mistletoe, where visitors can smooch and be smooched by strangers using Instagram. By simply hashtagging an image #leftkiss or #rightkiss, people are paired at random.

Advertising Agency: Cutwater, San Francisco, USA
Creative Director: Chuck McBride
Associate Creative Directors: Joyce Kuan, Zac Chester
Art Directors: Matt Kern, Ben Pang, Debbie Yeh
Copywriter: Dalal Khajah
Developer: Cullen Frazier
Published: December 2012

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