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Craftsman Tools Hammer: Golf Experiment

Craftsman Tools, in its first social media foray, has a new interactive video campaign featuring “stress tests” on power drills, hammers and other hardware – they will be producing new videos periodically throughout the year.

Craftsman Tools has launched its microsite campaign Craftsman Labs (www.craftsmanlabs.com) with the following featured videos. Each clip shows a grueling test of the tools’ strength under extreme duress, and Craftsman is seeking fans of the videos to suggest what other tool stunts they would like to see put through similar trials. The campaign may also integrated into a Facebook platform where fans can submit their own video ideas for the Craftsman Labs team, and selected tests will be filmed and added to the site.

Advertising Agency: Young & Rubicam Chicago, USA

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5 comments

dlue's picture
dlue
342 pencils

is this a new entry into the redneck games

cheers,
dlue

michdec's picture
michdec
440 pencils

Why would lawless teenagers want to buy craftsmen tools?

Hiperion's picture
Hiperion
3138 pencils

Why would stupid teenagers want to buy craftsmen tools?

cef's picture
cef
547 pencils

anarchist.

Temple's picture
Temple
9621 pencils

I am apalled by the stink of 9 out of 10 so called virals.

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