Golf Experiment

January 2010
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Craftsman Tools, in its first social media foray, has a new interactive video campaign featuring “stress tests” on power drills, hammers and other hardware – they will be producing new videos periodically throughout the year.

Craftsman Tools has launched its microsite campaign Craftsman Labs ( with the following featured videos. Each clip shows a grueling test of the tools’ strength under extreme duress, and Craftsman is seeking fans of the videos to suggest what other tool stunts they would like to see put through similar trials. The campaign may also integrated into a Facebook platform where fans can submit their own video ideas for the Craftsman Labs team, and selected tests will be filmed and added to the site.

Advertising Agency: Young & Rubicam Chicago, USA

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Temple's picture
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I am apalled by the stink of 9 out of 10 so called virals.