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CPI (Centro de Periodismo Investigativo): CPI Twitter Correspondents

Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents.

Advertising Agency: DDB Latina, Puerto Rico
Creative Directors: Enrique Renta, Manuel Bordé, Santiago Cuesta
Art Directors: Luis Figueroa, Juan Carlos López
Copywriters: Manuel Bordé, Santiago Cuesta
Digital planners: Jose Ramón González, Janette Robles
Published: September 2012

2 comments

kleenex's picture
kleenex
37361 pencils

nice idea.

lucyset's picture
lucyset
238 pencils

great approach

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