9 comments

andrej dwin's picture
andrej dwin
939 pencils

this is plain stupid.
gosh, why should anyone send this and why should it make anyone think?

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purplesimon's picture
purplesimon
475 pencils

First thought: Ugh...

purplesimon's picture
purplesimon
475 pencils

Someone saw the Glue London creative for Mini and did a really poor copy of it.

And when I say poor, I mean they scraped the bottom of their creative barrel and kept scraping. Bad script, poor video, awful interface and without asking the right questions to begin with the final video that's sent to 'your friend' means that there is no correlation to their own life. For example, Cindy says we met in Spain - let me tell you, Spain is the last place people go on 18-30 holidays (which I'm assuming this is aimed at) and are more likely to spend their holidays in Greece or Cyprus.

And, if you're going to do a personalised video, make sure you've got the budget to actually provide more than one bizarre scenario, make sure the actors say names (so users can choose), etc.

If you really want to see how this should have been done, visit the original Glue London 'Ave A Word site: http://www.gluelondon.com/casestudy.php?id=10

alpha's picture
alpha

Purplesimon is jaloes ;-)

purplesimon's picture
purplesimon
475 pencils

Of course I am, I wish I'd thought of something so crap.

Rog's picture
Rog
6094 pencils

Cuts straight to the point for me.

>>>> That's not an ad. THIS is an ad.

CO2's picture
CO2

Realy straight and funny...

shoshi's picture
shoshi

hahahahaha... very clever;-)

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