Compellent: Smash the SAN

Destory the Status Quo. Eliminate dead-end growth paths, forklift upgrades and wasted capacity. Trash the same old SAN.

Check out the site: http://www.smashthesan.com/

As a data storage company with less than 1% of market share, Compellent was looking for a way to make a statement about their product’s ability to blow up the status quo. We figured what better way than to actually smash the Storage Area Network competition and film the whole process.

Advertising Agency: BarrieD’RozarioMurphy, Minneapolis, MN, USA
Creative Director: Stuart D’Rozario
Art Director: James Zucco
Copywriter: Paul Bartow
Director: Peter Nydrle
Web Designer: Natalia Berglund
Published: March 2010

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