Colorectal Cancer Association of Canada: Get your butt seen

Check out the site: http://getyourbuttseen.ca

A microsite where users can upload an image of their butts or choose one from a menu, then send them to their friends via email or Facebook. Each elements communicates key facts about colorectal cancer. On March 31, those who participated in the campaign on Facebook will have their profile pics swapped for their uploaded hindquarters pics for the day.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Directors: Martin Gosselin, Normand Miron
Art directors: Bernardo Andrada, Diane Gosselin
Copywriters: Luc Dupéré, Gavin Drummond
Client Services: Marie-Noëlle Rosso
Media: David Tremblay, Danuta Boehler
Technical Director: Valentin Backofen
Programming: QuatreCentQuatre, Valentin Backofen
Eletronic production: Miryam Champagne (agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
TV Director: Ludovic Spénard
Sound: Audio Z
Print production: studio 333
Published: March 2010

4 comments

Adaddicted's picture
Adaddicted
3435 pencils

"Team Ogilvy Montréal in action"

withalltherespects

mrckais's picture
mrckais
417 pencils

jajajaja, that comment was better than the campaing jaja.
i like the ad

mrckais

tytpol's picture
tytpol
776 pencils

Simple nice. Nicely simple.

Draper's picture
Draper
183 pencils

simple and good.

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