Colle+McVoy: Twaugmented reality

This ad is a unique experience that’s much larger than just the ad. The simple print ad features the Colle+McVoy logo, but it’s actually an augmented reality key that transforms from a little black box into a 3-D experience. It is called “twaugmented reality” because the key reveals the Minneapolis skyline surrounded by live Twitter feeds featuring Colle+McVoy. When you rotate the key, the other side shows the NYC skyline with live Twitter feeds with Advertising Week mentions.

Here is the pdf of the ad you can print out and experience, as well as a demonstration video.