Colle+McVoy: Twaugmented reality
This ad is a unique experience that’s much larger than just the ad. The simple print ad features the Colle+McVoy logo, but it’s actually an augmented reality key that transforms from a little black box into a 3-D experience. It is called “twaugmented reality” because the key reveals the Minneapolis skyline surrounded by live Twitter feeds featuring Colle+McVoy. When you rotate the key, the other side shows the NYC skyline with live Twitter feeds with Advertising Week mentions.