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Coca-Cola: Social Media Guard

Advertising Agency: Memac Ogilvy, Dubai, UAE
Creative Director: Ramzi Moutran
Associate Creative Director / Copywriter: Sascha Kuntze
Designer: Diana Al Zubeidi
Producer: Amin Soltani
Published: February 2014

12 comments

your mom's picture
your mom
632 pencils

omg, this is so bad it made baby jesus cry

kleenex's picture
kleenex
31485 pencils

This got produced!?!!?!?!

At least with the beer spot a few posts ago you had an actual product that could be used.

smhasnb's picture
smhasnb
74 pencils

half decent insight/idea. horrible execution.

1nnu3ndo's picture
1nnu3ndo
22 pencils

I thought it was hilarious until the bombastic rendition of the Coca Cola jingle.

adfreaks80's picture
adfreaks80
3 pencils

Can't believe Coke would rip off ideas... Saw this a year ago on: https://www.facebook.com/PhoneCone

It's always these little companies with no PR, that suffer at the hands of Marketing giants and their equally giant PR budgets.

Takmelius's picture
Takmelius
198 pencils

Besides the fact that someone beat them to this:
https://www.facebook.com/PhoneCone

It doesn't quite feel like Coke...
Not heart-warming, not insightful, not emotional, not inspiring.
Coke is never sarcastic
If they wanted to convey this message, they should have done it this way:

http://www.upworthy.com/after-i-saw-this-i-put-down-my-phone-and-didnt...

Takmelius's picture
Takmelius
198 pencils
Takmelius's picture
Takmelius
198 pencils
sacrilegend's picture
sacrilegend
2279 pencils

These sort of ideas are not Ogilvy's forte. What a bust.

reves80's picture
reves80
37 pencils

This was depressingly awful. Clearly I don't get 'viral'

filmbit's picture
filmbit
2 pencils

I couldn't resist to shoot a "congratulation"-video (different ending):
Enjoy: https://www.youtube.com/watch?v=P317dCv8C3s

Jan Heilig, filmbit.com

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