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Social Media Guard

Agency: 
Published/Aired: 
February 2014

Coca-Cola Social Media Guard

Description: 

Digital advertisment created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Creative Director: Ramzi Moutran
Associate Creative Director / Copywriter: Sascha Kuntze
Designer: Diana Al Zubeidi
Producer: Amin Soltani

Comments (12)

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Highest Rated

filmbit's picture
filmbit
Activity Score 2

I couldn't resist to shoot a "congratulation"-video (different ending):
Enjoy: https://www.youtube.com/watch?v=P317dCv8C3s

Jan Heilig, filmbit.com

your mom's picture
your mom
Activity Score 737

omg, this is so bad it made baby jesus cry

Don't argue with your mom!

kleenex's picture
kleenex
Activity Score 45936

This got produced!?!!?!?!

At least with the beer spot a few posts ago you had an actual product that could be used.

smhasnb's picture
smhasnb
Activity Score 74

half decent insight/idea. horrible execution.

1nnu3ndo's picture
1nnu3ndo
Activity Score 22

I thought it was hilarious until the bombastic rendition of the Coca Cola jingle.

adfreaks80's picture
adfreaks80
Activity Score 3

Can't believe Coke would rip off ideas... Saw this a year ago on: https://www.facebook.com/PhoneCone

It's always these little companies with no PR, that suffer at the hands of Marketing giants and their equally giant PR budgets.

Takmelius's picture
Takmelius
Activity Score 203

Besides the fact that someone beat them to this:
https://www.facebook.com/PhoneCone

It doesn't quite feel like Coke...
Not heart-warming, not insightful, not emotional, not inspiring.
Coke is never sarcastic
If they wanted to convey this message, they should have done it this way:

http://www.upworthy.com/after-i-saw-this-i-put-down-my-phone-and-didnt...

Takmelius's picture
Takmelius
Activity Score 203
Takmelius's picture
Takmelius
Activity Score 203
sacrilegend's picture
sacrilegend
Activity Score 3392

These sort of ideas are not Ogilvy's forte. What a bust.

reves80's picture
reves80
Activity Score 37

This was depressingly awful. Clearly I don't get 'viral'

filmbit's picture
filmbit
Activity Score 2

I couldn't resist to shoot a "congratulation"-video (different ending):
Enjoy: https://www.youtube.com/watch?v=P317dCv8C3s

Jan Heilig, filmbit.com

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