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Coca-Cola: Happiness Truck

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering "doses" of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

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Advertising Agency: Definition 6, USA

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16 comments

mrakamu's picture
mrakamu
893 pencils

Thumbs Up!

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

A nice extension from the campus stunt.

Shadow Ops's picture
Shadow Ops
150 pencils

Which just won Best of Show at local Atlanta Addys...expect it to do very well this year.

Let's keep advertising fun

kleenex's picture
kleenex
22754 pencils

All other Coca-Cola trucks are lame compared to this one. Could this be even better than an ice cream truck???

Mike Z.'s picture
Mike Z.
16 pencils

Heart-warming concept, maybe. But does anybody else see how this has the potential to go very wrong in the first few instances? Friendly looking truck luring children to it with the promise of treats?

Boxey's picture
Boxey
8885 pencils

Nope. It lures adults, too.

CuriousPencil's picture
CuriousPencil
4227 pencils

"Free drinks appreciated by thirsty penniless shock" say advertisers.

vasskliss's picture
vasskliss
36 pencils

Well said.

EGMONT's picture
EGMONT
124 pencils

Let's give this people a little gift. Ehi! It works.

Molecule's picture
Molecule
437 pencils

free stuff rocks!!!

Glut's picture
Glut
3947 pencils

jajaja that´s right curiousP.

Schizzy's picture
Schizzy
205 pencils

Beautifully done. It's nice to see that they did not limit happiness to just a free bottle of Coke.

And it's relatively inexpensive to do, as opposed to spending tens of thousands on commercial and print ads.

khronos's picture
khronos
998 pencils

i agree with schizzy, yea it does have a bit of a negative vibe to it in the start, but its got HUGE scope to remain in the minds of the people. Well if ur not too presumptous about where the van goes, it works :)

inhendra's picture
inhendra
15 pencils

Is free sampling idea....?? need to learn much abt brand promotion activity....

Wordnerd's picture
Wordnerd
6662 pencils

people like free stuff? no way

lalmadv's picture
lalmadv
78 pencils

Sometimes the esiest thing to do is also the rightest one. That's it.

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