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Hilltop Re-Imagined

Published/Aired: 
June 2012

"Project Re: Brief | Coca-Cola | Mobile Ad Demo"

Description: 

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone.

Digital advertisment created by Johannes Leonardo, United States for Coca-Cola, within the category: Electronics, Technology.

Comments (12)

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Highest Rated

bj-71's picture
bj-71
Activity Score 117

good use of in hand technology with brand.

bj-71's picture
bj-71
Activity Score 117

good use of in hand technology with brand.

kleenex's picture
kleenex
Activity Score 46010

Now I would like one of those machines....

Tayutau's picture
Tayutau
Activity Score 27

I'll most probably just do it once, not gonna keep paying for cokes just to see a random stranger's reaction.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19405

out...standing

Emily Blawyn's picture
Emily Blawyn
Activity Score 114

cool

someguy's picture
someguy
Activity Score 674

I love the idea of project rebrief.

The idea of sending coke to people around the world is nice. But not that incredible really. Just regular good. Technology excites our industry more than the people looking at our ads.

Sophie Campbel's picture
Sophie Campbel
Activity Score 164

good idea

Ava Spears's picture
Ava Spears
Activity Score 144

cool

Provocactiva's picture
Provocactiva
Activity Score 10

Simply excellent!!!

somecopywriter's picture
somecopywriter
Activity Score 1113

This is the definition of awesomeness right here. Speaks the brand language all the way through.

youngilvy's picture
youngilvy
Activity Score 142

genious

RooLaw's picture
RooLaw
Activity Score 25

Lovely when you get a huge client who can chuck money at an idea. Like this a lot and seems to sum up the Coke brand ideal nicely.

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