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Frozen in the clouds

Agency: 
Published/Aired: 
April 2013
Description: 

Launch new frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Send personalised tubs of Cloud 9 - 50,000 feet into the sky to be frozen.This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australia’s top food bloggers.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Michael Knox
Creatives: Laura Petruccelli, Rohan Cooke, Sharon Condy, Josh Murrell
Production company: Will O Rourke
Producer: Josh Mullens
Business Director: D'arne Buckley
Head of Broadcast: Sandi Gracin
Strategist: Alice Atherton
Senior Account Manager: Catherine McDonald

Comments (6)

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Highest Rated

lucyset's picture
lucyset
Activity Score 230

Cool idea!

ankitadv's picture
ankitadv
Activity Score 818

nice video awesome

Kentroofer's picture
Kentroofer
Activity Score 4

Awesome video - and fantastic marketing idea. Brilliant

kleenex's picture
kleenex
Activity Score 43493

Fun.

P-syco's picture
P-syco
Activity Score 267
CommandZ's picture
CommandZ
Activity Score 2498

Yet one more video of something going into the upper atmosphere. But this time it's not gratuitous!

lucyset's picture
lucyset
Activity Score 230

Cool idea!

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