Clal is a finance company that specializes in insurance, funding and investments. In order to show that with Clal you are covered in every moment, McCann Erickson Tel Aviv created The Moments Game. The Moments Game is a Facebook connect, real time multiplayer game based on the famous "The Game of Life" where players go through the course of life and achieving jobs, cars, real estate and everything that life has to offer. Throughout the game, the player will encounter endless crossroads where he will have to make the right decisions in order to win.
Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
VP Creative Digital: Nir Refuah
Copywriter: Daniel Barak
Art Director: Alizarin Weissberg
Digital Production Director: Tammy Katz Zara
Digital Producer: Meytal David