City Harvest: Hunger-Free Shipping

Advertising School: Miami Ad School New York, USA
Instructor: Graham Douglas
Art Director: Zorica Micic
Copywriter: Josh Chua


tracyzhang's picture
133 pencils

The idea can use some refining, ie sensitive test on ppl's propensity to donate when they are $10+ shorts from free shipping or already over $25... but I can't say I've ever been disappointed by the student work from Miami ad school.

JakeDaynes's picture
58 pencils

Really? I've been disappointed a dozen times so far, and I'm sure I'm not alone in that.

Taylormade's picture
412 pencils

Nice thinking. A better idea than I see in 90% of student books.

Ceballos's picture
625 pencils

Another unfeasible project by Miami Ad School.

kleenex's picture
34632 pencils

I say this is a great idea.

trollster's picture
24 pencils

looks like an exact copy of this: http://vimeo.com/15382470

Also, godaddy.com have been offering it for a while now.

Taylormade's picture
412 pencils

This is similar, but different. In your example, people are giving their change, which is costing them money. In the student example, they are donating a small purchase to get free shipping, which could end up saving them money. It's clever.

Also, considering how similar the mechanics of the ideas are, it certainly proves that Ceballos doesn't know anything about what's feasible. Advertising has too many people who are too quick to say that something isn't possible.

LuckyHope's picture
45 pencils

very nice idea!
sounds a bit idealistic to me, though.
why is Amazon offering the free shipping?
Because they want to earn some MORE money. If you spend 25dollars (means if Amazon is earning this much from the sale)
then you get the free shipping. It's not about how much money you spend, it's about how much money Amazon earns.
Are they going to keep a percentage of what's donated to City Harvest?
Why should they give up some profit for City Harvest, and perhaps having more expences (to ship the food for example)?
Maybe they would. Maybe not.
But it's not a win-win-win situation, in my opinion.

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