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Published/Aired: 
September 2010
Description: 

Cirque du Soleil’s La Nouba is world-renowned for taking jaw-dropping acrobatics in a show that takes viewers into a journey into the imagination. Using LAYAR technology for smart phones, we were able to bring that “how in the world did they just do that?” excitement to malls. Now visitors can virtually “see” some of the artists in the show performing throughout the mall, providing the “Wow” factor we wanted to create.

Cirque du Soleil La Nouba

Advertising Agency: Disney's Yellow Shoes Creative Group, Orlando, FL USA
Creative Director: Will Gay
Art Director: Matt Stewart
Copywriter: John McCall
Photographer: Kent Phillips
Additional credits: Zehnder Communications

Comments (1)

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Highest Rated

AssassinX's picture
AssassinX
Activity Score 1329

I'd like to know how many people ACTUALLY tried this AR app.

There are already tons of fantastic AR ads and comparing with them, I think this one is not interesting enough...

AssassinX's picture
AssassinX
Activity Score 1329

I'd like to know how many people ACTUALLY tried this AR app.

There are already tons of fantastic AR ads and comparing with them, I think this one is not interesting enough...

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