Church visitors are declining every year, and the main audience has become an endangered species. The campaign was all about how to reach people outside the church and to make it relevant again, no matter how much of a believer you are. Surveys show that the swedish people pray, quite a lot actually. That was the insight that led to the solution, the online prayer box. Leave your prayer here, and we will pray for it too. Watch the video about the campaign too.
Digital advertisment created by Forsman & Bodenfors, Sweden for Church of Sweden, within the category: Public Interest, NGO.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Inside the Agency
What’s in a Name? Ugly Channels the Beauty of CreativityRead More