Church of Sweden: Write your prayer
Church visitors are declining every year, and the main audience has become an endangered species. The campaign was all about how to reach people outside the church and to make it relevant again, no matter how much of a believer you are. Surveys show that the swedish people pray, quite a lot actually. That was the insight that led to the solution, the online prayer box. Leave your prayer here, and we will pray for it too. Watch the video about the campaign too.
Advertising Agency: Forsman and Bodenfors, Stockholm, Sweden