Church of Sweden: Write your prayer

URL: http://svenskakyrkan.se/be/?lang=eng

Church visitors are declining every year, and the main audience has become an endangered species. The campaign was all about how to reach people outside the church and to make it relevant again, no matter how much of a believer you are. Surveys show that the swedish people pray, quite a lot actually. That was the insight that led to the solution, the online prayer box. Leave your prayer here, and we will pray for it too. Watch the video about the campaign too.

Advertising Agency: Forsman and Bodenfors, Stockholm, Sweden

5 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Good thought.
And that's what it's all about.

Will Think for Salary

Guest's picture
Guest

swedish is sexy, I love it

Guest's picture
Guest

What has the world come to now, if a church needs to advertise...

Guest's picture
Guest

churches are in advertising since the beginning of all.
And their U.S.P. is usually... outstanding.

MJStinson77's picture
MJStinson77
601 pencils

Nice concept and compelling design.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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