Chicago Mayoral Race: Foursquarian Candidate


As debates continue over who’s in and who’s out of the Chicago Mayoral race, a platform has launched to provide aspiring politicians an opportunity to be on the ballot. evens the playing field between concerned citizens and well-funded candidates by providing social media savvy Chicagoans the chance to win a campaign marketing team to support a Mayoral bid. To become The Foursquarian Candidate, hopefuls can check in to the City of Chicago – Mayoral HQ on Foursquare and include a campaign slogan or message, in a bid to be crowned mayor of the location. Foursquare calculates mayorships based on the most daily check-ins. The dedicated website will monitor the progress of potential candidates. On November 1, 2010, the reigning Mayor of the location on Foursquare will be named The Foursquarian Candidate, and will receive the marketing support necessary to be officially placed on the ballot for the Chicago Mayoral election on February 22, 2011. The Foursquarian Candidate was launched by Proximity Chicago, a digitally-minded consumer engagement company. Proximity will also provide the campaign team that will help the Foursquarian Candidate collect signatures and raise funds.

Advertising Agency: Proximity Chicago, USA
Creative Lead: Kevin Lynch
Creative Director: Jonathan Linder
Senior Copywriter: Nate Gagnon
Art Director: Francis Almeda
Developer: Alina Gendal
Tech Lead: Tim Janczewski


atb2005's picture
13567 pencils

Where is the press release "below" that explains the initiative "a bit more"?? Do you Ivan mechanically just cut and paste whatever an agency sends you in an email?

ivan's picture

No, not mechanically. :) Sorry, forgot to attach. I edited the post now to include the full press release.

Guest's picture

yeah, might want to edit the pitch you got, huh?

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