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iPad Head Girl

Agency: 
Published/Aired: 
August 2011
8136

iPad Head Girl

Digital advertisment created by Thinkmodo, United States for CFG, within the category: Media.

Get inside a woman's head

Advertising Agency: Thinkmodo, New York, USA
Creative Directors: Michael Krivicka, James Percelay
Director / Producer: Michael Krivicka, James Percelay
Editor: Michael Krivicka
Camera: Tom Graney
Actress: Mia Van De Water

Comments (15)

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Highest Rated

Dick Swagger's picture
Dick Swagger
Activity Score 12

I agree with it being more of a viral than ambient advertising. And I may be wrong, but it does seem like the last guy was planted to swipe the screen of the iPad in the event that no one actually thought of doing it. I know that my first thought would not have been to tap the screen.

thinktonothing's picture
thinktonothing
Activity Score 30

it makes my dream come true.. apple and hot girl.. lol

Gualcor's picture
Gualcor
Activity Score 978

They should make it possible to like comments +1

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

jinfan102's picture
jinfan102
Activity Score 160

Comments + 1

ps. I wanted APPLE + HOT GUY, but since its COSMO FOR GUYS... I guess my dream wouldn't come true anytime soon :(

kleenex's picture
kleenex
Activity Score 48079

HUH!?!?!?!?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

very nice

The JACK's picture
The JACK
Activity Score 438

+1

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The guys @ 0:57 say it all. I don't think anyone understood this idea.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

wtf. one out of a million might go up and "slide" her face like that...
not working IMO.
nice try though :)

tytpol's picture
tytpol
Activity Score 777

It's more an interesting viral than ambient.

Dick Swagger's picture
Dick Swagger
Activity Score 12

I agree with it being more of a viral than ambient advertising. And I may be wrong, but it does seem like the last guy was planted to swipe the screen of the iPad in the event that no one actually thought of doing it. I know that my first thought would not have been to tap the screen.

miko1aj's picture
miko1aj
Activity Score 3086

great idea for a spot, not ambient. I seriously doubt that someone would eventually touch this "monster". But it's absolutely fabulous concept.

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

It's interesting and creative, but I wouldn't have classified this as "ambient". I would classify this as a video/TV ad. None of the people at the actual location had any idea what was being advertised. The only communication come from showing the video (with the obviously planed "swipe guy") through other channels.

Lazarus's picture
Lazarus
Activity Score 1536

Creepy.

fotdot's picture
fotdot
Activity Score 673

Interesting idea to using ipads like this.

Roxanel's picture
Roxanel
Activity Score 16

Hahahaha!!! This is so cool!

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