CFG (Cosmo For Guys): iPad Head Girl
Get inside a woman's head
Advertising Agency: Thinkmodo, New York, USA
Creative Directors / Copywriters / Director / Producer: James L. Percelay, Michael Krivicka
Videographer: Tom Graney
Actress: Mia Van De Water
Published: August 2011

15 Comments
it makes my dream come true.. apple and hot girl.. lol
They should make it possible to like comments +1
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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Comments + 1
ps. I wanted APPLE + HOT GUY, but since its COSMO FOR GUYS... I guess my dream wouldn't come true anytime soon :(
www.advertisingfan.net
HUH!?!?!?!?
very nice
+1
The guys @ 0:57 say it all. I don't think anyone understood this idea.
wtf. one out of a million might go up and "slide" her face like that...
not working IMO.
nice try though :)
It's more an interesting viral than ambient.
www.tytpol.com
I agree with it being more of a viral than ambient advertising. And I may be wrong, but it does seem like the last guy was planted to swipe the screen of the iPad in the event that no one actually thought of doing it. I know that my first thought would not have been to tap the screen.
great idea for a spot, not ambient. I seriously doubt that someone would eventually touch this "monster". But it's absolutely fabulous concept.
http://www.mixcloud.com/miko1aj/
It's interesting and creative, but I wouldn't have classified this as "ambient". I would classify this as a video/TV ad. None of the people at the actual location had any idea what was being advertised. The only communication come from showing the video (with the obviously planed "swipe guy") through other channels.
Jeff Greenhouse | http://www.JeffGreenhouse.com | http://www.201proof.com
Creepy.
Interesting idea to using ipads like this.
Hahahaha!!! This is so cool!