Cerveza Pilsen: El Parche Poderoso Mobile App

Advertising Agency: DDB, Bogota, Colombia
Chief Creative Officer: Rodrigo Dávila
Executive Creative Officer: Rodrigo Bolívar
Creative Directors: Juan Carlos Palma, Juan Carlos Espitia
Art Directors: María Camacho, Gustavo Zapata, Wladimir Sánchez, Humberto Franco
Copywriters: Julián Urrego, Santiago Cuesta, Alberto Triana
Digital Creative: Julián Urrego
Developer: Juan Luis Gómez
Production: Tribal DDB
Published: April 2012

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BoBBy_js's picture
154 pencils

In my humble opinion it seems like they were targeting just a small group of people, in Colombia the smartphones penetration is really low, even more if we talk about Iphones, and this kind of sound meters have been used a lot of times, it's kinda repetitive. You could looked forward a little bit more to make this plot new, interesting and contagious.

kleenex's picture
27270 pencils


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