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Centraal Beheer Achmea: New footage marslanding

Advertising Agency: DDB Amsterdam, The Netherlands
Art Director: Ruben Sonneveld
Copywriter: Robert van der Lans
Illustrator: Joris Blomjous
Published: May 2008

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6 comments

HV's picture
HV
212 pencils

The Dutch like thier space center stories:

http://uk.youtube.com/watch?v=uETbf0_0f80&feature=related

http://uk.youtube.com/watch?v=x_iPvUWyzhE

I like the previous films better!

kgeiger's picture
kgeiger
7085 pencils

I don't get it.

XL's picture
XL
214 pencils

Can anyone translate the copy? I'm sure it will be more meaningful if we know who and what is being advertised.

Gotta give em props for their timeliness, though. They got this together in a hurry considering the Phoenix just landed 5 days ago. So, that's cool, I guess.

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

centraalbeheer is an insurance company. The ad here shows when to call them.
Since everything went as per the calculations and pre-planning done by the NASA scientists for the launch of the satellite for Mars, except the parachute fall on the aircraft itself (which actually was not so in the real case, its just a kinda spoof). Here after this everything goes vain, the whole project is useless, the loss of many million dollars. So its now the time to call an insurance agency, here in this case is centraalbeheer.

miko1aj's picture
miko1aj
3097 pencils

hahaha. I wonder if it's real ad? Someone knows? It's very funny.

Temple's picture
Temple
9621 pencils

Oh Centraal Beheer, a reason to enter advertising.

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