Catalana Occidente Insurances: Gente sin miedo (People without fear)

URL: http://www.gentesinmiedo.com
Online campaign targeted for young consumers of insurances products.

Advertising Agency: The Jam / Kec, Barcelona, Spain
Creative Directors: Marcel Pozo, Fernando Alcazar
Art Director: Fernando Alcazar
Copywriter: Marcel Pozo
Illustrator: Fernando Alcazar
Photographer: Micuit
Additional credits:
Programers: Dani Moya
Film Producers: Roger Menduiña, Hugo Menduiña
Published: March 2010

9 comments

agatur's picture
agatur
80 pencils

nice idea

Guest's picture
Guest

Wow! superb for insurance market omg

Guest's picture
Guest

the site dosen`t work for me, it plays only sound in intro (ok maybe that is intentional) and then loads only top part of the mask. If there is nothing more than one image in that page then what`s the point...

Guest's picture
Guest

click on "ver historia">" normal" or"hd" and you see the storys, (is in spanish)

Guest's picture
Guest

Id think that the concept is superb, and of course is a killer point of view for Insurance market, one of the next's CiberLion???? maybe.

Guest's picture
Guest

Great idea & design. Congratulations

Guest's picture
Guest

So cool! Like it!

Guest's picture
Guest

So funny!

Guest's picture
Guest

Fun

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