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Carlsberg: Unbottle Yourself

Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations. The people of Sweden are generally cautious and reserved so we created a competition and social app for iPhone and Android to change all that. Our goal? To find and reward Sweden’s most courageous. The app contains over 500 missions. Each represents a social challenge. Many missions require you to use smart phone features and social media to succeed. The competition starts April 5 and will run until April 17, 2011. Afterwards, you will be able to continue to use the app and challenge your friends in a fun social game.

Download the app here: http://www.unbottleyourself.com/

Advertising Agency: Åkestam Holst, Sweden
Creative Director: Martin Cedergren
Art Director: Björn Gustafsson
Copywriter: Patrick Dry
Creatives: Alex Picha, Ida Tenggren, Jerker Winther, Sara Clewemar
Production company: B-Reel, Monterosa

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2 comments

TommyO's picture
TommyO
1866 pencils

Looks fun. I wonder how crazy the challenges get.

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