Caribou Coffee: Make the cup

By visiting http://www.makethecup.com, consumers can tell the world what they stay awake for while uploading captions, photos or even videos. Their entries will be posted on the Web page and a few lucky entrants who enter by 9/13 will have their captions featured on Caribou Coffee’s line of 2011 hot and cold coffee cups. The cups will be rolled out to the market during first quarter 2011 in all Caribou Coffee stores.

Advertising Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Associate Creative Director: Barrett Haroldson
Copywriter: John Neerland
Producer: Tiffany Hahnfeldt
Developers: Andrew Charon, Josh Vadnais, Julie Kaloides
Interactive Designer: Brice Hemmer
Published: August 2010

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5 comments

keithstoeckeler's picture
keithstoeckeler
425 pencils

Nice work. Everyone likes seeing themselves on the interwebs.

Jotacef's picture
Jotacef
219 pencils

love the artwork...

Guest's picture
Guest

this will sell some cofee.

MJStinson77's picture
MJStinson77
601 pencils

Nice. Should be pretty successful in creating valuable interaction with coffee drinkers.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

LeroyChristian's picture
LeroyChristian
392 pencils

smart

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