Cape Town Tourism: Send your Facebook profile to Cape Town

Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google. So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jaques Massardo, Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Business Unit Director: Adrian Varkel

February 2013


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Good idea :) I think when people participate it's more fun for Cape Town then it is for themselves, but it's a surprising way to use Facebook.

Nike Diesel's picture
Nike Diesel
13590 pencils

Kinda done for VisitNorway. And it was also a Future Lion finalist in 2010.

Here's the case video:

tintinchief's picture
8 pencils

Love it!

Liviu's picture
4351 pencils

amazing work and good use of Facebook.

hmaffia's picture
746 pencils

That´s really great.

Congrats, guys!

Meredith Singh's picture
Meredith Singh
397 pencils

Love it.

I would suggest you mercilessly tighten up the video by at least 15 seconds, maybe 30. Get rid of a bit of the repetition in the voiceover and it could help you win some good awards.

kleenex's picture
41140 pencils


sacrilegend's picture
3333 pencils

Outstanding. Just outstanding.

JustinCarrasquillo's picture
557 pencils

Wonderful work! Great concept!

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