Your Second Shot

December 2010
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Your Second Shot is an ongoing project by Canon and Dentsu America. Using a new low-light technology, we’re helping real people recapture moments that were previously “lost” because the photograph didn’t turn out. From a couple’s adventure in Barcelona to a bet involving a mechanical bull, we’re helping people reclaim important memories—all with PowerShot cameras. On the website, you can view all of the stories as well as submit your own to be recreated as part of this project.

Advertising Agency: Dentsu America, New York, USA
Creative Director: Bruno Corbo
Art Director: Luis Iglesias
Copywriter: Kim Devall
Agency Producer: Sharon Harte
Agency Digital Producer: Susanna Graves
Production Company: Domani Studios

Comments (8)

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Highest Rated

audreygreen's picture
2 Activity Scores

@jackmancer, I don't really see anything bad on the photographs.

This article about Canon Powershot is just plain cool. You know what I like about the company? it's their great customer service. When I had mine sent to them for repair, it was fixed and sent back to me in less than a week. That's pretty awesome.