Canon PowerShot: Your Second Shot


Your Second Shot is an ongoing project by Canon and Dentsu America. Using a new low-light technology, we’re helping real people recapture moments that were previously “lost” because the photograph didn’t turn out. From a couple’s adventure in Barcelona to a bet involving a mechanical bull, we’re helping people reclaim important memories—all with PowerShot cameras. On the website, you can view all of the stories as well as submit your own to be recreated as part of this project.

Advertising Agency: Dentsu America, New York, USA
Creative Director: Bruno Corbo
Art Director: Luis Iglesias
Copywriter: Kim Devall
Agency Producer: Sharon Harte
Agency Digital Producer: Susanna Graves
Production Company: Domani Studios


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Nice idea...... BUT! Aren't you linking bad photographs to your camera?

sloppy4's picture
1494 pencils

it doesn't do that at all.

but i am linking bad comments to you.

Guest's picture

true. if a cd ever googles jack mancer, he will see al the irrelevant crap he has been posting here. and his portfolio ofcourse.

good luck finding a job kid.

sirvan's picture
29860 pencils

What's your fucking problem?


"I love some things, and don't love some other things."

New Nice and Fun's picture
New Nice and Fun
377 pencils

Jack's comment is quite clever!

That's what I thought about.

sirvan's picture
29860 pencils

I think this is a fabulous campaign. Although some elements could be better executed, the overall "big idea" is indeed that: big.


"I love some things, and don't love some other things."

Guest's picture

dog doo

audreygreen's picture
2 pencils

@jackmancer, I don't really see anything bad on the photographs.

This article about Canon Powershot is just plain cool. You know what I like about the company? it's their great customer service. When I had mine sent to them for repair, it was fixed and sent back to me in less than a week. That's pretty awesome.

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