February 2013
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In five months, Canines Inc. and McKinney conceived, designed and launched Dognition, a Web-based canine cognition assessment tool. The Dognition Experience is designed for curious dog owners seeking deeper relationships with their dogs. After playing science-based games with their furry friends and completing a personality questionnaire, subscribes are given a Dognition Profile summarizing their dog’s unique cognitive style. And it all contributes to research that furthers the study of dog cognition throughout the world.

Development Team

Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Associate Creative Director: Will Dean
Art Director: Raleigh Felton
Experience Designer: Carmen Bocanegra
Designer: Matt Lawson
Data visualization: Nick Jones
Copywriter: Robyn Gunn
Director of Interactive Production: Nora Mishriky
Senior Interactive Producer: Nicole Kuhnlein
Broadcast producer: David Berngartt
McKinney: Matt Hisamoto
QA: Joe Levinski
Dognition: Lee Midyette, Scott Loftin, Igor Brezac
Smashing Boxes: Brad Bardin, Brittany Glover, David Ivy, Alex Belyaev, Reed Law, Dante Passera

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