Tobacco Body

September 2012
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Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We've been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking?

Advertising Agency: 358, Helsinki, Finland
Creative Director: Erkki Izarra
Art Directors: Maria Friedman, Ville Kovanen
Copywriters: Valtteri Väkevä, Jonathan Mander, Anna Lundqvist
Graphic Designer: Pol Sosona
Producers: Krista Durchman, Peggy Petrell
Photographer: Kimmo Syväri
Production company: !noob

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Brad_US's picture
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Nicely crafted site. But how many people will actually spend time willingly on this site or will actual come there to see this anti-tobacco propaganda which has been available for ages? I think you didn't really create anything new. Not very creative approach.