Quitter, A smoke-free social media experience

May 2010
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Quitter was a service directed to young people inside a popular Finnish social media called IRC Gallery. Quitter designed by hasan & partners Helsinki made it worthwhile not to smoke. In Quitter people answered questions about smoking. With each answer they received credits which could be used as real currency to buy real products in the Quitter Store. Finally instant gratification can be obtained by not smoking.

Account Manager Antti Zetterberg

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Ossi Honkanen
Copywriter: Timo Iivari
Illustrator: Mikko Juhola

Comments (5)

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Marlus Lau's picture
Marlus Lau
1808 Activity Scores

Well, it seems to have caught kids attention. That's already a good sign. It seems to be straight and plausible.