Cancer Society of Finland: Quitter, A smoke-free social media experience
Quitter was a service directed to young people inside a popular Finnish social media called IRC Gallery. Quitter designed by hasan & partners Helsinki made it worthwhile not to smoke. In Quitter people answered questions about smoking. With each answer they received credits which could be used as real currency to buy real products in the Quitter Store. Finally instant gratification can be obtained by not smoking.
Account Manager Antti Zetterberg