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The Bear

Agency: 
Published/Aired: 
May 2014
Description: 

See the work at https://danslapeaudelours.canalplus.fr/en/

To take viewers further into the world of movies, we developed an interactive online experience allowing them to step into the shoes of the famous Canal+ bear, Paul Bearman and take over their own set.

Advertising Agency: BETC, Paris, France
Executive Creative Director: Stephane Xiberras
Creative Director: Olivier Apers
Copywriter: Guillaume Rebbot
Traffic: Coralie Chasset
Digital Producer: Sandy Semelin
Production house: Iconoclast Interactive / Anonymous
Sound Production: Gum
Director: Adrien Armanet

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 45427

good stuff.

morse's picture
morse
Activity Score 17518

Fun site. Great extension of the TV spot.
http://adsoftheworld.com/media/tv/canal_the_bear

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kleenex's picture
kleenex
Activity Score 45427

good stuff.

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