Canal+: The Bear

See the work at https://danslapeaudelours.canalplus.fr/en/

To take viewers further into the world of movies, we developed an interactive online experience allowing them to step into the shoes of the famous Canal+ bear, Paul Bearman and take over their own set.

Advertising Agency: BETC, Paris, France
Executive Creative Director: Stephane Xiberras
Creative Director: Olivier Apers
Copywriter: Guillaume Rebbot
Traffic: Coralie Chasset
Digital Producer: Sandy Semelin
Production house: Iconoclast Interactive / Anonymous
Sound Production: Gum
Director: Adrien Armanet
Published: May 2014

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2 comments

morse's picture
morse
15117 pencils

Fun site. Great extension of the TV spot.
http://adsoftheworld.com/media/tv/canal_the_bear

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25708 pencils

good stuff.

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