Camera Clara Photography Studio: StockShits


Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Directors: Ricardo Matos, Rafael Gil, Cristiano aka James
Copywriter: Manuel Rolim
Head of Art: Rafael Gil
Published: September 2011


Phil Lestino's picture
Phil Lestino
1680 pencils

With some more vaseline they'll be able to get his head in as well, It's amazing how sophisticated people smuggling has got.

Ceballos's picture
625 pencils

I prefer originals, but I like the idea :)

artyduran's picture
1370 pencils


HTG's picture
239 pencils

Another perfect example of WFT? This is from Camera Clara Photography Studio: "StockShits"... the name says it all.

manelrolim's picture
36 pencils

I think you didn't get it.
This is a parody of this great ad:
The purpose is show how stock images ruin your campaign.
Probably, this picture doesn't make it clear. But, if you visit the website, you'll understand.

sweejin's picture
7254 pencils

But as a stand alone visual, it has us scratching our heads..

HTG's picture
239 pencils

Clearly they didn't get it either. This doesn't work as a stand alone ad. Maybe they should write some copy or reference the ad to make their point. They way it doesn't look like a student ad.

aries's picture
30 pencils

i did not get it pl anybody explain me

jackblack's picture
2328 pencils

Not a good parody.

danzecc's picture
7 pencils

Guys, it's an online ad, not a print one. Check out the url, please:

Jay_Backier's picture
8 pencils

Nice try. Awsome idea. Awfully poor execution.

Vedts's picture
5 pencils

ok. It ain't a standalone piece. Just seen the url and even though the idea is good but the approach sux. See no reason at all to take part. Wonder if you will be able to get more than 10 submissions. Get some stronger argument, pls

astor1988's picture
9 pencils

WTF???? stock image ads stink. no way they're better than the real picture ones. whoever created this stockshits website is out of their mind.

astor1988's picture
9 pencils


JHam's picture
58 pencils

Not working for me. Parodies are supposed to be fun.
Anyway... Just another funny creative trying to engage people into something irrelevant.
Too bad. Sorry.

Crushedge's picture
3 pencils

it takes too much effort to understand...
just don`t work.

NickBlogads's picture
4 pencils

I created a AotW account just to defend this ad!

I thought it was totally bizarre and "bad" at first, too, but it's because this image is out of context. If you click through to you'll see it juxtaposed with the original. The photographer who runs the site is just trying to show you that stock photos will never be as good as the photos that are custom-shot for your campaign.

If you were to see it next to the original, you'd see that it's pretty brilliant.

My question is, did Camera Clara purposely omit the original when submitting to Ads of the World? If so, minus two stars, but only for allowing so many people to be confused!

danzecc's picture
7 pencils

Thanks, Nick. We didn't omit the original. We just chose the wrong image to upload in order to represent the project. It seems people aren't clicking the url to fully understand the project.

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