California Milk Advisory Board: Cows
Check out the site: http://realcaliforniamilk.com
We’ve all seen those commercials featuring the “Happy Cows” roaming the sunny fields in warm California, chatting about how great they have it. Well, cows from over the world have caught on and will have the chance to “audition” to become the next California Happy Cow, joining the ranks of Diane, Janice and Sadie.
Thanks to the latest advertising campaign from the California Milk Advisory Board (CMAB), 10 new TV spots will act as a series of “audition” commercials and fun entertainment for the masses.
Consumers and Happy Cow fans can cast their votes online at RealCaliforniaMilk.com for the cow they deem most worthy of the illustrious Happy Cow title.
The first four of these: 30 second commercials, which debut nationally this week, include “wannabe” Happy Cows from various regions of the U.S., Canada and Europe.
The voting function on the Web site will be live from October 13, 2008 to September 30, 2009, and the aspiring Happy Cow with the most votes will be revealed to viewers online in October 2009.