We wanted to remind consumers why they love the taste of the Nation's favourite chocolate, Cadbury Dairy Milk by offering a once in a lifetime chance to become the first ever 'Honorary Cadbury Taster'. All they needed to do was describe the taste in one new word, being as inventive and creative as possible to define the great taste, and try some while they were at it to inspire them. A digitally centric campaign supported by always-on community marketing, PR and sampling to get the Nation tasting. Have you got what it tastes?
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More