Cadbury Canada: Bike factory

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Advertising Agency: The Hive, Toronto, Canada
Creative Director: Simon Creet
Art Director: Paul Parolin
Copywriter: Michelle Spivak
Photographer: Mark Zibert
Other additional credits: Chuck Gamage Animation/E3 Consulting
Released: May 2009

The Bicycle Factory is a promotion for Cadbury where they are getting consumers to help them send 5000 Bicycles to Africa. In Africa a bicycle is much more than just a bicycle, it's access to schools, it's an ambulance, it's a way to move greater distances at faster speeds than on foot, and to carry more as well. Every time you enter a cadbury UPC online, it gets turned into a bicycle part. Watch live as your part gets added to a bicycle, plus explore the factory to watch videos and find out more about the initiative.